Audience Profile

Question 9. An advertisement for peanut butter?

For this question, the target audience is everyone who loves peanut butter. Could be those who like peanut butter snacks, crackers, or candy. The audience general attitude toward the subject is one of happiness for peanut brings satisfaction for those who like it. My audience needs to know what kind of food the peanut butter is present in, maybe some nutritional information, and if a new product is introduced containing peanut butter, what can be expected from it.

Question 12. A request (to the seller) for a price adjustment on a piano that incurred $150 in damage during a delivery to a banquet room in the hotel you manage?

The target audience in this situation would be the seller of the piano. As the buyer, you are interested only in the person from who you bought the piano from. The audiences general attitude towards this would be dissatisfaction and unwillingness to cooperate with the buyer. The audience, who in this case would be having to give up money, may be disgusted with a moving company and may take out feelings or refuse to pay the moving company as a result. My audience needs to know the specific damage to the piano, the location of the damage, and what will happen to this transaction if the problem is not dealt with a in orderly fashion.