Test Your Knowledge Chapter 10

1. How are reports for monitoring and controlling operations used?
Used by providing feedback and other information that is needed for the decision making process.

2. How does primary research differ from secondary research?
The difference between primary and secondary research is that secondary research uses information that has previously be collected and used by another person as compared to primary research when the information is new and specific for your purposes. Secondary research is composed of magazines and newspapers while primary
comes from other sources.

3. What makes a survey reliable and valid?
A survey that is both reliable and valid is one that uses information that would produce identical results if repeated a number of times while at the same time measuring what it is that's supposed to be measured.

4. How does a conclusion differ from a recommendation?
Conclusions are logical interpretations of facts and information that have been presented within the report, while recommendations suggests what to do with information.

5. How do proposal writers use a RFP?
RFP's are used by writers as instructions that tell what type of work is to be performed or required. RFP's provide guidelines that must be met by organizations.

Chapter 9 Test your Knowledge

1. Who is my audience? What are my audience members needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organizations culture influence my strategy?

2. Demographics and psycho graphics allow you to take into account the cultural expectations and practices and allow you to appeal or organize your message in a way that is familiar or comfortable to the readers.

3. Emotional appeals differ from logical appeals in that emotional appeals call on feelings or audience sympathies while logical appeals use the readers notions of reason, which are the use of analogy, induction and deduction.

4. The three types of reasoning that can be used in logical appeals are: analogy, induction and deduction.

5. The AIDA model is one of the different variations used in the indirect approach. This model organizes your presentation into four phases which are: attention, interest, desire, and action. The limitations of this model include the unidirectional method that essentially talks at audiences, and that is is built for a single event, such as asking an audience for a decision rather than building on a mutually beneficial long-term relationship.