1. Who is my audience? What are my audience members needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organizations culture influence my strategy?
2. Demographics and psycho graphics allow you to take into account the cultural expectations and practices and allow you to appeal or organize your message in a way that is familiar or comfortable to the readers.
3. Emotional appeals differ from logical appeals in that emotional appeals call on feelings or audience sympathies while logical appeals use the readers notions of reason, which are the use of analogy, induction and deduction.
4. The three types of reasoning that can be used in logical appeals are: analogy, induction and deduction.
5. The AIDA model is one of the different variations used in the indirect approach. This model organizes your presentation into four phases which are: attention, interest, desire, and action. The limitations of this model include the unidirectional method that essentially talks at audiences, and that is is built for a single event, such as asking an audience for a decision rather than building on a mutually beneficial long-term relationship.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment